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| Super Structure Your Growth

OCTOBER 14-16, 2015  |  INTERCONTINENTAL  |  BUCKHEAD, GA

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JOIN US For The Leading Sales & Development Conference In The Industry! 

This exclusive event is designed for CEOs, Presidents and Franchise Sales and Development Executives. This year we've raised the bar on the content provided during the conference. 

Since its introduction 17 years ago, this conference has experienced tremendous growth, reaching more and more franchise executives seeking inspiration and guidance on how to better grow their businesses. This conference has become a must-attend event for all those who value staying on top of trends as well as those looking to generate new ones.

This year’s theme Super Structure Your Growth ties into last year's, Foundations For Growth, as it incorporates many of the tried-and-true sales skill programs along with several new additional programs. 

Why Attend? 

  • Exclusivity for franchisors
  • New programming designed to help your personal growth as well as the growth of your brand
  • Learn from the industry’s top sales and development professionals – more than 60 speakers
  • Dive into the Mystery Shop and Annual Franchise Development Survey results with our panel of experts

Find real solutions to real problems. Register Now! 

 

Join the conversation at #StructureGrowth TODAY!

 

See what you missed at the 2014
Franchise Leadership & Development Conference

Hello Franchise Executives!

It is my pleasure to welcome you to the 2015 Franchise Leadership & Development Conference. What a privilege it is to serve as the chairman for such an important event that brings together franchise executives from all over the country.

Since its introduction 17 years ago, this conference has experienced tremendous growth, reaching more and more franchise executives seeking inspiration and guidance on how to better grow their businesses. This conference has become a must-attend event for all those who value staying on top of trends as well as those looking to generate new ones.

In 2014, we added content that expanded the scope of our development theme while maintaining many of the franchise sales programs that remain relevant and never get old. The advisory board and I are pleased to announce that the expanded content will continue to provide franchise development executives an opportunity to improve their knowledge and skills, while delving into the many complex layers of the development process. 

This year’s conference incorporates many of the tried-and-true sales skill programs along with several new additional programs. The opening boot camps address two key areas of the sales process: Effective Franchisee Recruitment Programs and Maximize Sales Performance. Our keynote speaker Scott McKain will reveal how development executives can stand out in a hyper-competitive marketplace. And this year's afternoon breakout sessions again follow three popular tracks:

  • Franchise Sales Basics: Whether you’re a new or experienced sales executive, you’re never too old to fine-tune your skills
  • Build a World-Class Brand: Develop and deliver programs and services that promote franchisee success
  • Market Planning & Development: Explore tools and methods to maximize and manage strategic market development

Back by popular demand, the conference closes with a sales training work session. Keynote speaker David Nour will lead us in an interactive workshop, Build Your Prospect Relationship for Long-Term Success & Growth. This is a don’t-miss session for franchise development executives looking to understand the quantifiable value of business relationships.

As always, our goal is to keep the event content-oriented, fun and relevant for everybody. I look forward to an excellent speaker lineup, powerful topics and lively questions from our highly engaged audience. Here’s to an outstanding 2015 conference, and I look forward to seeing you in Atlanta!

Regards,

STEVE DUNN | SVP Global Development, Denny's